Australian Based Record Label & Artist Management

Since its inception in 2020, New Levels, founded by Australian icon, Jelal Edmonds (Lazy J), has emerged as a pioneering Australian Management/Record label which has been able to meticulously craft and develop some of Australia's greatest contemporary artists, captivating fans and audiences globally.
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new levels roster

Larissa Lambert
R&B
Joel Fletcher
Electronic
RØNIN
Alternative Rap
Erik Sanders
Hip-Hop/Rap
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